Warm Glow Giving With The HomePACT Program

Dated: January 20 2021

Views: 238


Have you ever heard of the term warm-glow giving? In this video, I’m going to explain how we’ve applied the economic theory of warm-glow giving to buying and selling real estate. I’ll tell you all about my new program, HomePACT, and how it allows us to pay it forward for those who truly need support.

Warm-Glow Giving

The term warm-glow giving describes the emotional reward of giving to others. I’m excited to begin to apply this theory to real estate.

Since 2004, I've been fortunate enough to have others trust me with their real estate needs. Helping people buy and sell real estate has been an extremely rewarding career that has been good to me. I love helping people find a new place that they can call their home, making an impact in their lives—but one day, I felt like I had to do more.

My friends and family have supported me with referrals and repeat business, and I am forever grateful. But it's come time for me to find a way to give back and pay it forward. Yes, I am a real estate agent, but I'm also a mom, a grandma, and a human being who wants to serve our community and others.

Throughout my own experiences, I know firsthand how big of an impact charities can make in the La Crosse area. Did you know that last year over $425 billion was given to charities by Americans? I just don't want to be a realtor anymore that helps people buy and sell real estate. I want to be someone in the community who makes an impact, and that's why I created HomePACT.

My HomePACT Program

I'm really excited about HomePACT. I created this program that allows my clients to raise money for a charity of their choice every time they buy or sell a house. So here's how it works.

10% of my commission from each transaction I close will be donated to a charity of my client's choice. If for any reason they don't have a specific charity in mind, then I'll pick one for them. Our goal is to support local La Crosse charities with donations raised throughout the year and make an impact right here in La Crosse and surrounding areas.

So if you know anyone that is looking to buy or sell real estate within the La Crosse or surrounding areas, please share my name with them. I will, of course, treat them with the highest level of service. More importantly, when they make their transaction, 10% of the proceeds will go to a charity of their choice.

I am so grateful for your business, and now we can pay it forward to help others who need our support. Thanks to all of you for making an impact. If you have any questions about the program or want to get started on your real estate journey, feel free to reach out to me and I’ll be happy to connect!

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Renee Heintz

I am a full-time real estate agent at Century 21 Affiliated. I am licenced in both WI and MN, so I do business in La Crosse County and surrounding areas. I have been in the real estate business since....

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